An SEO audit is a review of your website from an SEO perspective to identify opportunities for improvement. An effective audit will reveal what works (and doesn’t work) from an SEO standpoint, uncovering any weak spots, as well as areas that are not being optimized. An audit will help you identify opportunities for keyword optimization and visibility, technical best practices, link diversity, or site structure and user experience. You can use this information to improve the search visibility of your website and drive more traffic from search engines.