Every aspect of the auto industry has changed in the last decade. Inventory, sales, compliance, financing, and even service departments have been turned upside-down. Most importantly, the customer buying journey has changed. That means your toolbox needs to change, too.
Customer relationship management platforms, or CRMs, are absolutely essential in today’s highly competitive dealership industry. But not just any CRM will do. You need to use the right CRM for your dealership. That’s what this guide is all about.